I’m sorting out how I feel about this: “Send to Kindle: Send Once, Read Everywhere“. It’s a plugin that allows visitors to send your content to their Kindle to read later.
That sounds real handy, but if people are reading your content away from your context, the benefits are accruing to others, to some extent that seems unclear. The point of writing is to be read, for sure, but Amazon must be thinking they can piggyback a tiny part of their business on your content, in the same way that they piggyback a tiny part of their business on the reviews you write for them.
But then, I have a Kindle and like it very much, and as a reader I like the idea of this plugin a lot.