Creative Resolutions

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This client called me out of the blue, very unhappy with a site re-design he had commissioned. The designer had started with a commercial “kitchen-sink” theme and filled in the blanks, and although it looked good, the revised site didn’t reflect the client’s business (the value proposition) or the way he thought of himself. After a few phone conversations, the client and I decided to just update his retro site with current tech.

We improved the typography and the document structure, added mark-up, tweaked the header and footer for a more balanced look and (behind the scenes) made it easier for him to add to and edit the content. The retro design stayed — he thought retro tech pretty much summed up his technological prowess and emphasized personal over procedural services.