Google Changes Mobile-Site Rankings

On June 11, Google announced a change to it’s ranking algorithm to adjust for sites with “misconfigured” mobile redirects. They say —

To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.

They list two common misconfigurations:

  1. Sites that redirect every desktop page to the mobile home page;
  2. Sites that show content to a desktop UA but an error page to a mobile UA for the same URL.

There’s more and this should matter to some people.