Being Good To Long-Term Clients

Shane Pealman tells us to  “Marry Your Clients” over at A List Apart. While I’m not likely to duplicate some of his techniques (I don’t see a roof-top BBQ in my future), I certainly agree with his general advice to explicitly nurture our long-term clients to the same sense of purpose with which we pursue new clients.

One specific suggestion he makes that I really like is to schedule some weekly time to reflect on how best to maintain, or improve, your existing relationships, and then to follow up with action.